We are EarthToday
EarthToday is a tech company with the purpose of increasing awareness on the state of the planet and accelerating nature protection.
On our digital media platform, EarthToday.com, everyone can protect nature for €1.20 per m². You can virtually visit your m² and learn more about how it’s protected. Together we can protect 50% of the planet by 2050. Meter x meter.
Nature Needs Half
After 100 years of conservation efforts, currently only 10% of the planet is protected. Scientists and conservationists stress that we need to protect 30% by 2030 and 50% by 2050 to safeguard biodiversity and secure our planet for future generations. We need to accelerate and scale up.
Union of Nature – UON
UON, a collaboration of reputable nature protection organizations, protects your m² on EarthToday. For every m² protected, they commit to bringing a new m² under protection, on a 1-for-1 basis. This is how we scale.
Impact at scale
We’re combining a digital platform with nature protection. Digital platforms can grow exponentially, as they can serve countless members with just one product. With more and more members protecting m² of nature, we’re creating a sustainable income stream for nature protection organizations. So that they can focus on what they do best; protecting the planet.
“If we take care of nature,
nature will take care of us.”
To inform, inspire, educate and entertain
Part of the impact we make is raising awareness of the state of the planet. EarthToday community members can discover and share inspiring content from different online media sources. To increase awareness of what’s happening on Earth today. All content is hand-picked by our members.
We’re introducing a revolutionary business model to collectively protect 50% of the planet.
100% for-purpose
EarthToday is not a charity. Instead, we introduce a revolutionary business model that is 100% for-purpose. This is made possible by our founders and funders who collectively cover all operational costs until we’re self-sustaining.
We have a zero-dividend policy: all future profit will be reinvested in the purpose.
All members will be invited to
become a co-owner of EarthToday
100% community-owned
It is our intention that every single member of EarthToday will eventually become a ‘co-owner’ of the company. For the first 100 million members we have reserved a free membership stake. A stake is similar to a share.
When we reach 100 million members, you’ll be invited to claim your stake. This way, we share ownership and responsibility.
100% privately funded
Capital is provided by a growing group of funders who will collectively invest over €160 million to make EarthToday self-sustainable. The first 100 million members get a free stake in the company. After that, new members need to buy a stake for €3.60 from an existing stakeholder to open an account.
Stakeholder policy:
100% for-purpose
EarthToday is not a charity. Instead, we introduce a revolutionary business model that is 100% for-purpose. This is made possible by our founders and funders who collectively cover all operational costs until we’re self-sustaining.
We have a zero-dividend policy: all future profit will be reinvested in the purpose.
100% community-owned
It is our intention that every single member of EarthToday will eventually become a ‘co-owner’ of the company. For the first 100 million members we have reserved a free membership stake. A stake is similar to a share.
When we reach 100 million members, you’ll be invited to claim your stake. This way, we share ownership and responsibility.
100% privately funded
Capital is provided by a growing group of funders who will collectively invest over €160 million to make EarthToday self-sustainable. The first 100 million members get a free stake in the company. After that, new members need to buy a stake for €3.60 from an existing stakeholder to open an account.
Stakeholder policy:
Where your money goes
Simply put, €1.00 out of
every €1.20 goes directly to the nature protection organizations.
Where your money goes
Of your contribution, 83% goes directly to nature protection and 3% is VAT. The 14% that is left is used to develop, roll-out and operate EarthToday. And all future profit will be reinvested in the purpose.
Meet us
Every day we work together to make EarthToday grow. Step x step, meter x meter. Want to get to know us better? Get in touch!
More about EarthToday
I’d love to know more about EarthToday.